Cookie Policy
The cookies, pixels, and similar tools on theitvortex.com, what each one does, and how to turn them off.
What this policy covers
This Cookie Policy explains the cookies, pixels, and similar technologies that IT Vortex, LLC uses on theitvortex.com, what they do, and how you control them. It supplements our Privacy Policy, which explains how we use the information these tools collect.
Cookies are small text files a website stores in your browser. Pixels and tags are small pieces of code that send information about your visit to us or to a partner. We call all of them "cookies" here.
Your choices
- Opt out: select Your Privacy Choices in the footer of any page, or the floating button, and choose Opt out. The Marketing cookies below stop loading in that browser and we clear the ones we can reach.
- Global Privacy Control (GPC): if your browser sends a GPC signal, we treat it as an opt-out automatically.
- Choose categories: in Your Privacy Choices, select Choose categories to switch Statistics and Marketing on or off separately.
- Browser settings: you can block or delete cookies in your browser. Blocking Functional cookies may stop parts of the Site, such as forms, from working.
Your choice is saved in a cookie on that browser. If you clear your cookies or use another browser or device, make your choice again.
Categories
| Category | What it's for | Default for U.S. visitors |
|---|---|---|
| Functional | Security, bot protection, and remembering your privacy choice. The Site needs these | Always on |
| Preferences | Remembering choices you make on the Site | On |
| Statistics | Measuring how the Site is used | On; switch off in Choose categories |
| Marketing | Ad measurement, remarketing, audiences, and identifying the company behind a visit | On; off when you opt out or send GPC |
Cookies we use
Functional
| Cookie | Set by | Purpose | Duration |
|---|---|---|---|
__cf_bm | Cloudflare (on our domain and on partner domains) | Distinguishes people from bots | 30 minutes |
cf_clearance | Cloudflare | Records that a security check was passed | 1 year |
cmplz_* (for example cmplz_consented_services, cmplz_policy_id, cmplz_marketing, cmplz_statistics, cmplz_banner-status) | IT Vortex (Complianz) | Stores your privacy choices | 365 days |
usprivacy | IT Vortex (Complianz) | Stores your U.S. privacy opt-out status in the industry-standard format ad partners read | 365 days |
Cloudflare Turnstile (challenges.cloudflare.com) checks form submissions for bots. Cloudflare Web Analytics (static.cloudflareinsights.com) measures page performance without cookies.
Statistics
| Cookie | Set by | Purpose | Duration |
|---|---|---|---|
_ga | Google Analytics 4 | Distinguishes visitors | 2 years |
_ga_64RGJF440W | Google Analytics 4 | Keeps session state for our GA4 property | 2 years |
Marketing
| Cookie | Set by | Purpose | Duration |
|---|---|---|---|
_gcl_au | Google Ads | Measures ad conversions | 90 days |
IDE, test_cookie | Google (doubleclick.net) | Ad delivery, remarketing, and checking whether cookies are allowed | 13 months; 15 minutes |
__hstc | HubSpot | Tracks visits for our CRM | 6 months |
hubspotutk | HubSpot | Links your visits to form submissions | 6 months |
__hssc | HubSpot | Tracks the current session | 30 minutes |
__hssrc | HubSpot | Detects a new browser session | Session |
_fbp | Meta (through the HubSpot ads pixel) | Ad measurement and audiences | 90 days |
bcookie, bscookie | Browser identifier for LinkedIn ads and security | 1 year | |
lidc | Routing for LinkedIn services | 24 hours | |
li_sugr | Probabilistic browser identifier for ad measurement | 90 days | |
UserMatchHistory, AnalyticsSyncHistory | Syncs LinkedIn ad and analytics identifiers | 30 days | |
_lfa | Leadfeeder (Dealfront) | Identifies the company behind a visit | 2 years |
These Marketing services also load on the Site and are switched off with the other Marketing items when you opt out:
- Apollo.io website visitor tracking (
assets.apollo.io,aplo-evnt.com): identifies the company behind a visit for sales follow-up. It sets no cookies on our domain; it stores a random visitor ID (apolloAnonId) in your browser's local storage, which opting out also stops. - StructuredWeb (
tag.structuredweb.com): partner co-marketing content and measurement. Our scan saw no cookies. - HubSpot chat, forms, and collected forms (
js.usemessages.com,forms.hsforms.com,js.hscollectedforms.net).
If you opt out or send GPC, the HubSpot chat window doesn't load, because it's part of the same HubSpot service. Our contact form, meeting scheduler, phone, and email all keep working.
Changes
We review this page whenever we add or remove a tool on the Site, and our consent manager rescans the Site automatically. The "Effective" date at the top shows the latest version.
Contact
Questions about cookies: [email protected] or 1 (201) 225-8670. IT Vortex, LLC, Attn: Privacy Office, 237 West Midland Avenue, Paramus, NJ 07652, USA.
